FIRESTARTERS 2010

What is the FiReStarters program?

For the third year in a row, Strategic News Service (SNS) is selecting 12 businesses - top startups or businesses with new startup technology - for world promotion, based on nominations by trusted strategic investment SNS Members. We believe that these FiReStarter businesses, which are integrated into the FiRe program, are on the cusp of making great strides in improving our world. They are businesses we believe you should know about.

How does the process work?

SNS Members have access to and knowledge of key world-changing new businesses, or businesses with new technologies, that deserve recognition. We therefore invite a select number of SNS Member investment firms to nominate businesses they know that fit into this high-caliber category. From these nominations, we perform reviews and select 12 finalists to feature at the FiRe conference. These are businesses we hope to follow for a very long time.

In addition to promoting these businesses before, during, and after FiRe, we follow up with each FiReStarter to learn how and in what ways their business has changed as a result of their participation at FiRe.

If you would like your company to be considered as a FiReStarter nominee in 2010, or if you have any questions, please contact Sharon Anderson-Morris, Director of SNS Programs, at sam@stratnews.com.

Beautifull Inc. Beautifull Inc. is a food retailer that provides tasty, healthy, and convenient prepared food that is fresh, natural, and whole. Its mission is to make the best prepared, fresh food in the world and make it available to as many people as possible. Founder Eric Greenberg started the company after he lost over 70 pounds from changing the way he ate, and realized that food matters: great ingredients and preparation deliver health and incredible taste. The company is inspired to make the best food you can eat, leading with taste to deliver health and happiness. Its food makes what you should eat into what you want to eat. Eating Beautifull food is like having a private chef who is a nutrition expert. The food is clean, with total ingredient transparency: it is free of processed ingredients, chemical additives, refined sugars, refined oils, steroids, and hormones. At Beautifull, customers can eat-in, take-out, stock-up, or have the food catered. Participating at FiRe: Eric Greenberg, Founder, Chairman, and CEO (Speaker) Website: www.beautifull.com

Impact Radius Impact Radius links performance advertising to TV, radio, print, and online distribution channels, delivering to advertisers and media partners opportunities for growth and profit. By providing the tools and technology to negotiate and manage relationships directly on a single multi-channel platform, Impact Radius is changing how performance deals are transacted across all media channels. With its "clear box" philosophy, Impact Radius is championing a new direction for performance advertising by increasing transparency in relationships and improving decision-making for media partners, advertisers, and agencies. Participating at FiRe: Per Pettersen, Co-Founder, Impact Radius (Speaker) Bill Strong, Chief Financial Officer, Impact Radius Website: www.impactradius.com

Mobisante Inc. Mobisante Inc., a privately held company, is building the world's first cellphone-based, low-cost, easy-to-use, portable Ultrasound imaging systems which can be used by non-experts to practice better medicine. These systems are based on technology developed by a top university research lab and partially funded by Microsoft Research. The basic systems, which are expected to be extremely affordable, will open up the market of primary care physicians, physician extenders, field workers in telemedicine settings, veterinarians, and cost-sensitive medical institutions in rural and emerging markets. Mobisante has the potential to disrupt established players that sell significantly more expensive devices through direct sales with high margins and overheads. Participating at FiRe: Sailesh Chutani, CEO and Co-Founder (Speaker) David Zar, CTO and Co-Founder Website: www.mobisante.com

NeuroRepair Inc. NeuroRepair Inc., in cooperation with researchers at the University of California-Irvine School of Medicine, has developed what is likely the world's most advanced technology for repair of neurological damage, an endeavor heretofore generally thought hopeless. NeuroRepair has a highly effective, non-invasive procedure that stimulates a massive proliferation, migration, and differentiation of new neural cells that can replace those lost to stroke, injury, or disease. NeuroRepair is the sole owner of this intellectual property and has several pending patent applications. The company has no outside shareholders or investors and no debt. Its research has been privately funded by the founder. Participating at FiRe: Matthew Klipstein, Founder and CEO (Speaker) James Fallon, Chief Science Officer Website: www.neurorepair.com

NivaSonix NivaSonix® is planning the global introduction of next generation, High Intensity Focused Ultrasound ("HIFU") and other specialty products for aesthetic plastic surgery, cosmetic, and dermatology applications. The company's portable HIFU device will enable patient tailored, non-invasive, non-surgical reduction of fat in a wide range of anatomical sites, offering unique clinical and economical benefits to physicians and patients Website: www.nivasonix.com

Power Assure Power Assure develops business automation software that dramatically reduces energy use and associated carbon emissions in commercial, corporate, and government data centers. The company's hosted software platform intelligently monitors and manages data center server capacity in real time, maintaining required service levels at optimum efficiency and lowest total cost. Participating at FiRe: Brad Wurtz, CEO (Speaker) Clemens Pfeiffer, Founder and CTO (Speaker) Website: www.powerassure.com