Petra Vorsteher, co-founder and executive vice president of Smaato Inc., has more than 20 years of business development experience in the U.S., Europe, and Asia.

A leader in mobile advertising, Smaato Inc. has created a mobile ad network aggregation exchange with 20+ international ad networks and growing, serving more than 200 countries with a unprecedented fill rate of over 95%. Smaato's value proposition is its unique ability to aggregate multiple leading ad sales networks globally to maximize mobile advertising ARPU.

The company's core product - the open mobile advertising platform SOMA - connects ad sales networks, ad inventory owners (developers, publishers, and operators), and third-party ad technology providers. Smaato's key advantage is the platform's ability to dynamically optimize the targeted filling of ad requests in real time from its portfolio of ad sales networks to maximize the value of the publisher's ad space and enables advertising on mobile phones within applications and in mobile Internet sites with dynamic response and targeting functionality.

Smaato is an active member of leading mobile industry organizations such as the Mobile Marketing Association. Smaato received the Launch Silicon Valley Award as the company "Most Likely to Succeed" and the "Top 100 Private Company" award by AlwaysOn Media (2009 and 2007), and was an Andrew Seybold Choice awards finalist at CTIA 2008 for "Best Newcomer."

Founded in August 2005 by a team of experienced multinational executives, the privately held company is headquartered in Redwood Shores, California, with employees in the USA and Germany.

From 1996 to 2000, Petra was vice president of Business Development and Strategic Alliances at Intershop Communications Inc., with responsibility for all strategic, business, and technical partnerships globally. As a founding member of Intershop, Petra was instrumental in growing the company from a startup to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia, and South America. She was largely responsible for Intershop's $25M licensing deal with Deutsche Telekom and its subsequent investment in the company.

Prior to Intershop, with her company International Strategic Alliances, Petra was successful in creating and cultivating strategic international business partnerships, alliances, and networks for her customers in the U.S. and Europe, and in initiating or expanding their global business and increasing international revenues.

Petra loves traveling, fine art, and the opera, and has been living in the Bay Area for the past 25 years.