Lorenz Sell is co-founder and CEO of Blue Lava Technologies. Prior to Blue Lava, Lorenz co-founded New Direct Ideas, an award-winning online direct marketing company based in Boston. In 2004, New Direct received the New England Direct Marketing Association's Award for Creative Excellence in Interactive Marketing, beating Digitas for first place.

Lorenz and Henk Rogers founded Blue Lava in December 2005 with a mission to help people deal with their ever-growing and overwhelming digital photo collections. Lorenz's passion is to enable people to enjoy their photos as effortlessly as they take them.

Lorenz comes from an extensive background in both software development and direct marketing. He received his BS in Computer Engineering from Tufts University after having lived in seven countries and visited over 30. He is also the founder of Beer and Business, a successful Hawaii-based Web 2.0 networking event that connects local investors, executives, and entrepreneurs in a casual environment.