Bruce Harned is president of MarketFit Associates. MarketFit is a strategic planning and innovation tool. Its unique design provides detailed analyses of the gaps between what a market really wants and what an organization offers. Users find these analyses a great means for focus when change and innovation are required.

Prior to founding MarketFit, Bruce was a vice president of marketing and business development and worked for companies such as Chevron, Owens Corning, and US GreenFiber. He received his BA from Lafayette College in Easton, Pennsylvania, and his MBA from the Whitman School at Syracuse University, Syracuse, New York.

Bruce lives in Charlotte, North Carolina, with his wife, Suzie, and with Harvey - irrefutable choice as the world's greatest dog.