Martin Tobias
CEO, Upgrade Labs

Martin Tobias is a serial entrepreneur and venture capitalist. He is a recognized leader in technology and early-stage investing who has been an early investor in many fast-growing markets including digital media, clean tech, and consumer internet.

Recently, Martin has been focused on the emerging intersection of healthcare, technology, fitness, and the transformation economy as an investor and entrepreneur. In June 2017, Martin became CEO of Bulletproof Labs, directly in the middle of this massive intersection. Bulletproof Labs is the world's first human upgrade center for the mind and body. Proprietary protocols utilize the latest science-backed technologies in physiology and neurobiology to deliver superior quantifiable recovery and performance results in less time. In May 2018, the company spun out from Bulletproof, raised separate funding, and is now expanding under the Upgrade Labs brand.

Martin led Imperium Renewables as a major investor, CEO, and chairman from May 2005 through January 2008. Under his leadership the company grew sales from zero to over $80M, raised over $240M in equity and project debt, and scaled its technology from bench to build the largest biodiesel refinery in the world at Gray's Harbor, Washington.

Martin is a recognized leader in renewable energy across investment banks, private equity, and the analyst community. He has over 20 years' experience as a principal investor, both privately and through funds. Martin was a venture partner with Ignition Partners (>$1B early stage VC) from 2002 to 2006, working with the infrastructure software and networking team. He has personally invested in over four dozen startups across technology and cleantech. In 2004, Martin founded the Element 8 clean-tech investor network and continues to serve on its board of directors. Prior to Ignition, Martin spent 15 years in operating roles in technology companies.

Martin was the founder, CEO, and chairman of Loudeye Technologies Inc. (Nasdaq: LOUD), a pioneer in digital media production, distribution, and applications. Under his leadership, the company raised over $175M (including an IPO) and grew to be one of the largest providers of digital media enabling solutions for the internet.

Prior to Loudeye, Martin spent six years with Microsoft in various operational management roles and four years with Andersen Consulting (Accenture). He was one of the first Accenture consultants to break the strict formal dress code and wear jeans, a t-shirt, and flip-flops to work, one of the earliest in a string of broken rules that litter and distinguish his career.

Martin and his companies have been profiled in numerous media outlets, including Newsweek, Businessweek, NPR, Wired, Wired House, KIRO-TV, CNBC, and more. He holds two technology patents.

Martin starred in the 1998 motorcycle documentary Biker Dreams, is involved in a number of charities through the Martin Tobias Foundation, and blogs at He received his bachelor's degree in Marketing and Computer Science from Oregon State University.

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