About Me
As editor-in-chief of Strategic News Service, Sally Anderson manages content for SNS and is the editor of the SNS Global Report. She also serves as editor-in-chief of FiReBooks, the book publishing branch of SNS, from conception to publication; and of the Future in Review (FiRe) conference, which the Economist has called “the best tech conference in the world.”
Sally is the managing director of FiReFilms.org, founded in 2009, supporting excellence in documentary filmmaking from conception through distribution, to educate, inspire, improve, and transform. She is a member of the board of directors for Orca Relief Citizens’ Alliance, the longest-standing nonprofit dedicated to studying and reducing the mortality rate of the endangered population of Southern Resident orca whales in the Salish Sea.
Sally previously served as production manager for SNS and Future in Review (FiRe) global events and websites (2003–19), from the annual FiRe conference to the annual SNS Predictions Dinner in NYC and annual SF Bay Area evening, as well as the SNS “Future in Review” Speaker Series in Park City and Salt Lake City, Utah (2013–17). She shares the US patent for the interactive SNS iNews tool.
As sole proprietor of Red Pen Productions, Sally has been an award-winning book editor and writer and/or editor for clients including the Smithsonian Hirshhorn Museum (Communication Arts Award of Excellence), Microsoft Press, Peabody Essex Museum, Amazon.com, msn.com, Seattle Weekly, secondstory.com, Miami Aviary, Sasquatch Books, the Seattle Arts Commission, and Bay Press.
Sally was the first executive editor at Bill Gates’ Corbis Productions after serving as lead editor, associate producer, and writer for the award-winning CD-ROM Leonardo da Vinci. She created Corbis’s first corporate style guide and co-produced history, travel, educational, and pop-culture internet features, working with experts in technology, photography, multimedia, and film, including the Ansel Adams Trust, Ken Burns, Peter and David Turnley, Martin Kemp, Roger Ressmeyer, Curtis Wong, and Paul Souders. In the late 1990s, she was part of a small stealth editorial team hired by Amazon to set up the foundations of the “Everything” store it is today. While at Amazon, she spearheaded the company’s first interdepartmental style guide, as well as serving as manager of three web stores.
In February 2003, with celebrated poet Sam Hamill, Sally co-edited Poets Against the War (Nation Books) and continued to serve on the board and as lead editor for the PAW project and website, enlisting and supervising 30 poetry editors from 18 countries. In 2005, she conceived and served as creative consultant of the documentary Voices in Wartime, which became the basis of curricula for the Voices in Wartime Education Project.
Sally holds a double BA in fine arts and comparative literature from the Evergreen State College, with studies at Harvard University and U-Mass in psychology, studio art, art history, classics, and fiction writing. She survived as an exhibiting painter during portions of a previous life. Today she cares most about helping to improve communications between humans and the rest of our connected planet, while practicing photography and foreign languages, fumbling at electric blues guitar, and doting on a family of Taiwan rescue animals, Robert the Crow, and assorted other visitors of the Pacific Northwest urban wild.

